Many people were shocked to discover the amount of data that Facebook and its partner organizations collect and share about their users. What’s surprising isn’t the amount of data collected and shared, but the public’s ignorance of how rampant data abuse is throughout the online world.
Have you ever had advertisements that seem to follow you online? That’s due to data collection from your browser history. Companies such as Google note which websites you’ve shopped or browsed recently and make educated guesses on behalf of their advertisers on which ads to display on your pages. So-called “remarketing” or “re-targeting” is just one example of how you are inadvertently leaving a detailed data footprint wherever you go online.
Social media websites such as Facebook may be in the news because of their disregard of how sensitive people are to data collection and sharing, but your company could be next on the list if you aren’t careful. Take time now to review your nonprofit’s data collection habits, security, and sharing guidelines, and make changes if needed to safeguard your donor and member privacy.
Create and Display Data Privacy Policies
Data privacy policies should be written and displayed prominently on your website. Some websites request that users accept them as part of their terms and conditions of using the website.
Privacy policies include:
- Details on how data is collected, shared, and stored
- Users’ abilities to stop data collection or access records
- Where to send complaints, questions, comments
- How IP addresses, cookies, and external links are used
- Any other information related to data use and collection
The Council of Nonprofits has a good privacy policy which you can review as a guideline to help you create your own. It includes the major points most nonprofits should cover in their privacy policies.
How Data Is Used
Most people recognize that some data is collected anytime they visit a website. Few object to simply recording IP addresses of people who visit a site but do disagree with who sites share their data with – they want control over who sees their personal information.
As part of your data privacy policy, be specific about how data is shared. Consider limiting shared data only to necessary third-party vendors, such as mailing companies who help you package donor mailings, or some other third party you manage and control. Selling user data may be a tempting way to make extra money, but it can quickly sour any trust built with your member base.
Improve Data Security
Even if you only collect a few data elements when people register for your site or make a donation, you must make all efforts to safeguard that data from hackers. Small nonprofits are actually at greater risk than larger ones because criminals know that small organizations lack the resources to counter against a cyberattack. They are more likely to pay the ransom when data is hijacked and may lack a dedicated IT resource to protect against attacks.
Take the time now to improve data security. Simple steps such as updating software, creating strong passwords, and adding virus protection software to your organization can act like locks on the front door of a house – not much if someone is truly determined to break in but enough of a deterrent that the average thief walks away for easier pickings elsewhere. Consider working with a cyber security expert to enact greater safeguards against intrusion if you handle highly sensitive data.
Although nonprofit organizations aren’t in the business of collecting and selling data like Facebook and other big companies are, they must maintain a basic level of trust with the public in order to continue their activities. Protecting data and providing transparency into your organization’s data privacy and security is one way to enhance that trust.
Welter Consulting
Welter Consulting is a technology firm empowering nonprofit and government organizations with effective software, consulting & training that can help you with your accounting needs. We are committed to finding the most affordable technology, the most powerful solution, and providing expert support. By leveraging technology and superior reporting, our team helps to free more of your time to devote to the important work of your mission. We bridge people and technology together for effective solutions for nonprofit organizations. We are passionate professionals who choose to work in the nonprofit sector for the same reason you do – helping others. Please contact Welter Consulting at 206-605-3113 for more information.
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