Fundraising is often a challenge for nonprofit organizations. The following nonprofit fundraising trends can help you achieve your fundraising goals and boost your margin.
Four Trends in Nonprofit Fundraising
1. Show specific results: Donors want to see specific results from their investment, so
make sure you ‘speak the language’ they want to hear. The more you can demonstrate that donations are contributing toward the achievement of the desired goal, the more you’ll please your donors. Use different communications methods to share the results: Videos, pictures, stories, articles and more.
2. Personal communications: Personal communications cements the relationship between donor and nonprofit even further. Sending personalized reports, emails or notes to major donors, using the specific results mentioned above and emphasizing the importance of the relationship, offers an incentive for donors to keep giving. Personalization is much more than customizing the salutation field on a donor letter – it’s a comprehensive approach to donor communications that keeps your donor’s need for information and contact first and foremost.
3. Tie financials directly to mission goals: Every nonprofit has its own mission and goals in place to reach that mission. Aligning your financial strategy to those goals, demonstrates to your donors that you are maximizing their investment in your organization. Explain to donors that you are utilizing time and money saving business strategies and software in administrative functions, so that donation dollars are directed toward meeting agreed upon goals.
4. Keep abreast of changing demographics: Changing demographics may require different communications methods or styles. As young people increase their philanthropic activities, your donor outreach strategy should include social media campaigns, text messages and more. Learn your donors’ demographics, utilizing that information to improve donor relationships, which is necessary for fundraising success.
Managing Donor Relationships is Easier with the Right Nonprofit Software
Software that tracks donations and includes data from various campaigns can help you select the most efficient channels for future communications. The right software also facilitates donor contact, enhancing personal relationships and future donations.
Welter Consulting is a Seattle-based Authorized Abila Partner and Certified Trainer, helping nonprofits select and implement the best fund accounting, grant management, and fundraising solutions for their organizations. We offer software such as Abila MIP Fund Accounting, Abila Fundraising, grant management and many other software selections that can help your organization become more productive and efficient.
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