Stories are powerful ways in which nonprofits generate interest in their mission, secure donations, and obtain grants. Many nonprofits rely heavily on story-based marketing, for example, to share their mission and demonstrate the value of their work.
One way in which you can greatly enhance the power of your stories is through the thoughtful use of data. Data, although it may seem the antithesis of story-based marketing, actually underpins and supports stories to make them stronger and more effective. Here’s how cloud-based nonprofit accounting software can transform your organization in many ways, including how it tells your mission-driven story.
What’s Happening Behind the Financial Scenes?
In order to use data effectively, you must be able to access it in real-time. That’s where cloud accounting software comes into play.
Cloud-based systems rely on internet-enabled connections for users to access and update the system. This means that no matter where your personnel are working, their data flows quickly and efficiently into the cloud-based accounting system.
Another benefit of a cloud-based accounting system is its ability to provide a 360-degree view of all aspects of the organization. From marketing to accounting, grant funding and program-based initiatives, you’ll be able to get a clear and accurate picture of the financial data with cloud-based accounting systems.
Outcomes and Performance Matter to Donors
One way in which cloud-based accounting systems transform nonprofits and help them tell their stories is through outcomes and performance metrics. Both matter a great deal to donors. Many are very concerned with how funds are being used, especially given so many stories in the news about nonprofits wasting funds. The news, of course, exaggerates the bad news and makes it seem like fraud is lurking around every corner, but the impact on donors should not be underestimated.
With real-time visibility, you’ll be able to make better decisions to improve program impacts. Knowing your numbers means you can effect change in various program areas, applying funds to programs that are succeeding. This can enhance and boost both outcomes and performance, which in turn, can be shared as part of your organization’s success story.
Analyzing real time data and key performance indicators (KPIs) is what sets the top nonprofits apart from their counterparts. Such data and KPIs can only exist with the right visibility and data to enhance decision making.
Reducing Data Silos
Another way in which the right cloud software enhances a nonprofit’s ability to tell and sell their story, thus garnering support for their mission, is by reducing data silos. Disparate systems often hinder data sharing. It’s hard to get what you need when you have to ask colleagues to run reports or wait for someone to come back from vacation in order to access a system. With cloud systems, access can be shared among all employees. Levels of data visibility can be controlled; of course—the CFO needs different data than the receptionist. But all employees have the opportunity to view many aspects of organization wide data. This enables shared, improved decision making and collaboration, reduces data silos, and makes it much easier for all to work towards fulfilling the organization’s mission.
Improved Impact Through Collaboration
It is this collaboration that is essential to the modern mission-driven organization. Today’s nonprofits run effectively through teamwork and shared vision. Without shared data, they can struggle to achieve their goals. With shared data, it becomes much easier to discuss, share, and brainstorm, collaborate on problem solving, and come up with creative ways to handle the many challenges nonprofits face. The right cloud accounting software is essential to the success of many modern nonprofits.
Welter Consulting
Welter Consulting bridges people and technology together for effective solutions for nonprofit organizations. We offer software and services that can help you with your accounting needs. Please contact Welter Consulting at 206-605-3113 for more information.
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