Difference Between E-commerce and M-commerce
E-commerce (electronic commerce) is generally considered to be any type of transaction that takes place using the internet. Many popular transactions are banking, paying bills, and shopping. These activities take place using desktop and laptop computers in the home or office.
M-commerce (mobile commerce) is also any type of e-commerce transaction, only access to the internet is not required because these activities now take place using smartphones and tablets as telecommunication devices. And, because these activities are mobile, they can take place just about anywhere: home, office, riding in a car, walking on the beach, etc.
Mobile Optimized Websites
As the e-commerce business model continues to evolve into m-commerce, optimizing the user experience with an easy-to-use mobile interface becomes key to the effort of ensuring that potential customers and users return for more.
Mobile optimization ensures that visitors who access your site from their smartphones or tablets enjoy an experience optimized for their specific device. This means that your site reformats navigation buttons, content, and images so they display correctly, no matter what device is used to view your site.
Besides being easy to read and navigate, the website must load quickly. A data hungry page that takes too much time to load is not going to attract a loyal, mobile user base.
Adoption Rate
What is driving the adoption rate of m-commerce?
Practically all top companies now have mobile apps for their customers that attract more users, make business much easier to do, and provide a better customer experience, all while saving the company money through better processes.
This includes:
* Taking mobile payments for goods and services
* Providing mobile banking services that facilitate deposits and transfers
* Allowing the filing of insurance claims
Constant Change
It’s becoming evident that technology has taken over and is necessary for any business to flourish. In this world, the only constant is change. Just when you think you’ve a full grasp on the internet and all things technology, along comes a paradigm shift that moves the game from the home or office. Whether it’s e-commerce through the internet or m-commerce through the entire global communication network, change will always be inevitable and Welter Consulting is here to help! To learn more about mobile technology for nonprofits check out our free webinar this summer on Mobility and Virtual Office Possibilities for Nonprofits. For a complete listing of our nonprofit training and events click here. At Welter Consulting we are committed to finding you the most affordable technology, the most powerful solution, and providing expert support. We are dedicated to assist you in achieving your mission by leveraging technology and superior reporting. We are passionate professionals who choose to work in the nonprofit sector for the same reason you do – helping others.
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