Any nonprofit organization has to be adept at fundraising if they are to stay successful. With so many organizations competing for donors, how do you set yourself apart from the crowd? Here are some easy ways to maximize your fundraising efforts in order to ensure the success of your nonprofit.
1. Make personal contact
While sending potential donors an email is easy to do, you can never guarantee that they will actually open it, much less read it. Not only that, but computer-generated emails lack a personal touch, and can be off-putting to some. In order to make people feel special, reach out to them with a personal note, phone call or visit so they won’t wind up feeling like just another number to you.
2. Share the Passion
There’s got to be something special about your group; otherwise, people will be unwilling to donate to it in the first place. Think about the reasons why your nonprofit exists, and then attempt to relay your group’s goals and visions to potential donors. If possible, provide people with some evidence of your good works so that they can feel personally connected to the work you do, and this will make them more likely to want to donate.
3. Follow up
You may encounter people who claim that donating right now is not appropriate for one reason or another. Be sure to make a list of these people so that you can follow up with them later. By doing so, you will pick up donations that might otherwise have slipped through the cracks, not to mention the fact that you will also continue getting the word out about your organization to others.
If you keep these ideas in mind, your fundraising efforts will be more successful than ever. To find out more about how to maximize your fundraising endeavors, contact us.
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