Spring may not strike you as the perfect time for fundraising, but in many ways, the longer days and warmer weather lends itself to creative fundraising events and activities. The holidays may be the peak donation time for many nonprofits, but spring may be equally as busy if you can maximize the fundraising opportunities.
Spring Fundraising Ideas
Depending on your nonprofit, you may come up with other ideas. Feel free to pick and choose from among this list to find an appropriate fundraising idea that matches the spirit, tone, and brand of your organization.
Make sure you know the three most common fundraising pitfalls and avoid them as you plan.
With the warmer weather, people want to get outside. Indulge their need for fresh air and outdoor activities by hosting outdoor spring fundraisers.
- Garden parties offer an elegant outdoor event that can double as a fundraiser. A themed garden party, such as Derby Day (for the Kentucky Derby) or an afternoon tea may appeal to different groups. Event ticket sales, raffles, and door prizes are all great ways to add fundraising opportunities to the event.
- Donation drives may be held outdoors for organizations collecting tangible goods. Animal shelters and charities can find willing partners to grant the space to set up tables and bins to collect dog and cat food, cat litter, bleach (always needed at shelters to clean the kennels), old towels, and related items; other charities can collect clothing, canned goods, or whatever they need using a similar strategy.
- Sell outdoor products such as seeds, gardening tools, and plants. Plant sales are a great fundraising activity in the springtime as peoples’ thoughts turn to their gardens.
Adjust the Timing
Fundraising solicitations may also be sent out to coincide with various spring holidays. Easter, Mother’s Day, and Earth Day are all opportunities to organize donation campaigns around a theme. Use your creativity and imagination. Time the communications so that they arrive several weeks before a holiday, especially if you are asking for donations to be given in honor of someone, like a memorial plant for Easter, a gift honoring Mom, or planting a tree for Earth Day or Arbor Day.
Be Aware of School and Vacation Schedules
School and vacation schedules tend to be different across the nation, with some schools dismissing for the year as early as May and others much later. As the season draws closer to summer, their minds turn to trips, vacations, time at the pool, beach, or barbecue. Send email donation campaigns and snail mail donation campaigns out well before the end of the school year and the start of peak vacation time in your area.
Manage Fundraising Campaigns with Ease Using the Right Software
Manage your fundraising campaigns with ease using the right software. It’s difficult to track, monitor, and measure fundraising activities using spreadsheets. They can be cumbersome, and one error can throw off the entire spreadsheet and drive you crazy looking for it among all the cells.
Instead, try fundraising and donor contact management software. It allows you to track and manage fundraising campaigns and donor contacts to ensure transparency and accountability. With the right fundraising software integrated into your accounting system you’ll find it easier to track, manage, and measure fundraising campaigns.
Spring is in the air, and with it, change. If it’s time to change how you conduct your fundraising activities, we invite you to explore fundraising and donor contact management software. Contact Welter Consulting for a free consultation.