COVID 19 has put a damper on many activities nonprofits typically use for fundraising. Among them is networking.
How often have you used networking events in the past to connect with new talent, mentors, and potential employees, not to mention donors and others interested in your work? If you’re like the typical nonprofit owner, the answer is “Frequently!”
Now, however, with so many events canceled and local orders to shelter at home to avoid spreading the virus, networking options are limited. But are they really? Or are we looking at networking the wrong way?
Consider Networking Goals
The goals of networking are to increase your circle of business acquaintances and friends so when opportunities arise, you’ll be able to tap into your network. This includes filling staff positions, adding members to your organization, or finding new resources like a local marketing firm to handle your print ad campaign, and so on.
When you look at the goals of networking, it soon becomes clear that you don’t necessarily need to network in person. It’s easier to strike up a conversation with someone stuck in line with you at the bank but it’s not necessarily the only place where you can strike up conversations.
Online Networking Offers Great Possibilities
Many are finding opportunities to network online. Social networks, of course, are the obvious choice. But networking online isn’t limited to LinkedIn, Twitter, and Facebook.
Many in-person groups have moved their networking online. Zoom, Go2Meeting, and Facebook Live offers opportunities for people to gather from the safety of their homes. Although not as much fun (and the snacks may not be as good) it’s still a great way to meet new people.
To get the most from online networking events, be sure to be a friend to others first before asking for something in return. The more you give, the more people will be receptive to requests you make. Look for opportunities to solve problems. If someone mentions they need a good local designer, offer to connect them to a graphic designer you know. It is these actions that lead to a network you can count on when you need something.
Work Your Social Networks
Social networking remains an excellent place to network with others. Not only can you increase your personal connections, you can join groups to meet new people, learn what’s happening in your industry, and share your knowledge.
To network effectively on social media, share information that is useful to your audience. This may include links to articles, tips, and resources. Like in-person networking, online social networking relies upon give and take. It’s not just broadcasting your message out but listening to what others say, responding, and sharing helpful resources and information.
Virtual Coffee, Anyone?
Coffee is like the oil that runs the business engine—it’s ubiquitous. Meeting new contacts for a coffee used to be part of the typical business day. Now, however, with many eschewing in-person visits for virtual visits, you can still “meet for coffee” via video conferencing.
Extend the invitation to others to gather on your favorite video platform, mug in hand, and socialize at a predetermined time.
Keep in Touch With Past Contacts
Lastly, networking isn’t just about meeting new people. It’s also keeping in touch with your network. Take time each week to go through your contacts and reach out to say hello to others. During these times when people can feel isolated, it’s always a pleasant surprise to hear from someone you worked with a long time ago. Reach out, say hello, and see if it sparks conversation.
Online Networking: Here to Stay?
Networking online probably won’t take the place of in-person networking for good but, for now, it’s helping many people connect and share resources, time, and care. Make time this week for online networking. Which one of these techniques will you try?
Welter Consulting bridges people and technology together for effective solutions for nonprofit organizations. We offer software and services that can help you with your accounting needs. Please contact Welter Consulting at 206-605-3113 for more information.