You’re forgiven if you’re a little skeptical about the latest technology. We know the phrase “paperless office” is probably playing through your mind, but seriously, technology can help, not hinder, your nonprofit’s ability to grow.
The right fundraising technology makes it easier to connect with donors and encourage them to donate in support of your nonprofit. Here, we cover four new technologies or technology-assisted ideas that can boost fundraising activities and help your nonprofit reach its goals.
Four Technologies or Technology-Enhanced Ideas for Fundraising Growth
These four fundraising ideas incorporate technology or utilize technology for growth. Although some of them may sound far-fetched, they can all be implemented by even the smallest nonprofits. These ideas benefit your organization’s growth and also benefit your constituents by making it easier to donate.
- Dedicated Online Fundraising Pages
Dedicated online fundraising pages are a lot like landing pages used in traditional marketing. These are pages set up specifically to encourage people who visit the page (“land” on the page) to donate.
In order to encourage donations, make sure that:
- Your page is clearly branded with your nonprofit’s logo, messaging, colors and images.
- You align your nonprofit to outcomes. Who are you helping and what will the donation do? Show pictures, tell stories, but make the outcomes come to life for anyone visiting and potentially donating to the nonprofit.
- Make checkout easy and friendly.
- Offer opportunities for both a lump sum gift and monthly giving.
- Ask people to opt-in to your mailing list to keep in touch.
You’ve probably seen these campaigns during hurricanes or other natural disasters when major disaster relief services run them. “Text 12345 to give” enables people to give quickly from their mobile phone using a simple text message. It’s a great use of technology to make giving fast and simple and it taps into the population’s increasing dependence on their mobile phones.
- Fund-a-Need Programs
Fund-a-Need programs raise money for a specific need. Such needs may include a new roof on a building, or new buildings, etc. Be specific in the need and in the fundraising goal. Establishing a special fundraising page for these campaigns and utilize social media to get the word out.
- Accept Bitcoin Donations
Bitcoin, Ether, LiteCoin, DodgeCoin and other cryptocurrencies can be accepted as donations. You’ll need to set up a special electronic wallet with a firm like Coinbase that enables you to receive cryptocurrency into the wallet and exchange it for dollars or another fiat currency. Many young people like using cryptocurrency. By accepting it as a payment or donation method, you’ll appeal to a specific techno-savvy group who may have money to share but prefer not to share dollars.
Why Try These Methods?
Nonprofits must keep up with technology trends the same way that for profits do. These trends impact your donors and can potentially make a big difference to your bottom line if implemented wisely.
You don’t need to become proficient at dozens of technologies. Implement one idea at a time. As you grow more comfortable with each innovation, you’ll be able to add more until your organization is up to speed with the latest technology.
The more routes or avenues you can open for potential donors, the better. Making it easy to say “yes” to a request and donate dollars or bitcoin will help your nonprofit organization flourish. Now is the time to embrace tech-savvy ideas for a brighter future.
Welter Consulting bridges people and technology together for effective solutions for nonprofit organizations. We offer software and services that can help you with your accounting needs. Please contact Welter Consulting at 206-605-3113 for more information.